新宿マルイアネックス店リニューアルオープン

Shinjuku Marui Annex store reopened

ATELIER PIERROT SHINJUKU

GRAND REOPEN

ATELIER PIERROT Shinjuku store
2026.10.16 FRI.

This timeATELIER PIERROTThe Shinjuku store will reopen with a new look on Friday, October 16, 2026.

To express our gratitude to all of you for your continued patronage, we have prepared a number of limited edition projects to commemorate the renewal.
Please enjoy special events and limited items that can only be experienced at the newly reborn Shinjuku store.

LIMITED ITEM

Limited products/pre-sale

A special lineup to commemorate the renewal

SELECT BRANDS SPECIAL BRAND LINEUP

from many brands
Renewal commemorative items and novelties are now available

ATELIER PIERROTIn addition, we will have new products, pre-sale products, and items exclusive to the Shinjuku store from many brands.
Please take a look at the special lineup available only for this period.

CHECK THE SPECIAL ITEMS

Brands scheduled to participate

Morun x Muuna Stoik / Luxmira / Boo!Dodo / HERHUM / Queen Bee / Atelier Ruby / microcosm / heavenly garden / Estrellas / Moonrise Theater / Baroque / MARBLE / Morpho / Physical Drop / Pina sweetcollection / Triple fortune / uf
Alice garden Rose

*Participating brands and sales contents are subject to change.

ADVANCE RELEASE & LIMITED ITEMS

Special Item Collection

ADVANCE RELEASE Morun × Muuna Stoik Witch's Hat

Morun × Muuna Stoik

Witch's Hat

¥16,500 (tax included)

Shinjuku store advance sale

ADVANCE RELEASE Luxmira Floraison

Luxmira

Floraison

¥14,000 (tax included)

Shinjuku store advance sale

ADVANCE RELEASE Boo!Do Siamese cat teapot necklace

Boo!Dodo

siamese cat teapot necklace

¥3,600 (tax included)

Shinjuku store advance sale

ADVANCE RELEASE HERHUM blouse cape pants

HERHUM

Blouse/Cape/Pants

¥18,480 / ¥16,280 / ¥16,280 (tax included)

Shinjuku store advance sale

LIMITED QUANTITY Queen Bee limited edition shoe clip

Queen Bee

limited edition shoe clip

¥2,200~¥4,290 (tax included)

Shinjuku store limited sale

ADVANCE RELEASE Atelier Ruby star tulle headband with veil

Atelier Ruby

Headband with star tulle veil

¥7,000 (tax included)

Shinjuku store advance sale

PRE-RELEASE & EXCLUSIVE microcosm Dress & Bonnet

microcosm

Dress & Bonnet

¥29,700 / ¥14,300 (tax included)

Shinjuku store pre-sale & limited colors

PRE-ORDER heavenly garden noble cape jumper skirt

heavenly garden

noble cape jumper skirt

¥37,400 (tax included)

Shinjuku store advance reservation

PRE-RELEASE & EXCLUSIVE Estrellas Victorian Doll Head Dress

Estrellas

Victorian Doll Head Dress

¥16,940 (tax included)

Shinjuku store advance & limited sale

ADVANCE RELEASE Moonrise Theater Cross Ribbon Jumper Skirt

Moonrise Theater

cross ribbon jumper skirt

¥38,500 (tax included)

Shinjuku store advance sale

PRE-ORDER Moonrise Theater Moonrise Theater

Moonrise Theater

"Gekuka Fallen" Jumper Skirt/Apron Skirt

¥37,400 / ¥34,100 (tax included)

Shinjuku store advance order reservation

PRE-ORDER Alice garden Rose rabbit crown pendant

Alice garden Rose

rabbit crown pendant

¥4,950 (tax included)

Shinjuku store advance reservation

PRE-ORDER Morpho Marine series

Morpho

Marine series

¥7,200 - ¥41,000 (tax included)

Shinjuku store advance order

PRE-ORDER  

baroque

Wild Rose Coat

Plain: ¥42,000 (tax included)
Flower jacquard: ¥46,000 (tax included)

Shinjuku store advance reservation

EVENT ITEM RESERVATION

Renewal event products
Regarding advance reservations

To reserve renewal event products,
Shinjuku store/mailWe accept orders at

IMPORTANT

Customers who can make reservations

For reservations, October 16th (Friday) - October 18th (Sunday), 2026During the period of
At Shinjuku storeCustomers who can pay the full price of the productwill be targeted.

About reservation method and payment

If you would like to make a reservation, please check the conditions and methods below.

Common reservation conditions

This offer is available to customers who can pay at the store during the period from October 16th (Friday) to October 18th (Sunday), 2026.

Reservation at store

When making a reservation at a store, please check the total price of the product. Pay 50% in cash as depositPlease.

Your reservation will be completed upon payment of the deposit.

*If you would like to pay the full price of the product, including the balance, by credit card during the period from October 16th to 18th, you can refund the deposit deposited on the day and then pay the full price of the product by credit card.

Reservation by email

If you would like to make a reservation by email, please fill in the required information and contact us.

When you contact us by email tentative reservationIt becomes.

From the day you contact us via email within 1 weekPlease pay 50% of the product price in cash at the store.

Your reservation will be officially completed upon payment of the deposit at the store.

*If we cannot confirm payment of the deposit within the deadline, we may cancel your provisional reservation.

About payment

To pay the balance, October 16th (Friday) - October 18th (Sunday), 2026Please visit the store during this period.

Please note that if you are unable to pay at the store during the period, we will not be able to accept your reservation.

RESERVATION / CONTACT

For reservations and inquiries, please contact
ATELIER PIERROT Shinjuku Marui Annex storeuntil

atelier_pierrot_shinjuku@yahoo.co.jp

EVENT INFORMATION

Renewal commemorative event

Tap the item you are interested in to see details.

NOVELTY FAIR ATELIER PIERROT novelty

ATELIER PIERROT Renewal commemorative novelty

For customers who purchase over 30,000 yen

Original Ribbon Clip

Original ribbon clip (set of 2)

Shinjuku store advance limited quantity Ends as soon as it runs out

This is a special novelty commemorating the renewal.
Please take this opportunity to enjoy shopping at the newly reborn Shinjuku store.

*Novelty items are limited in quantity and will end as soon as they are gone.
*Eligible conditions are subject to change.
SELECT BRAND NOVELTY Select brand novelty

To commemorate the renewal of our Shinjuku store, we are also preparing special novelties from select brands.

Distribution conditions, contents, and quantities vary by brand, so please check below.

BRAND NOVELTY

Triple Fortune

original pouch

Exclusive to customers purchasing Triple Fortune clothing

BRAND NOVELTY

uf

camellia brooch

Limited to customers who purchase uf items

*One item will be handed out per transaction. Ends when supplies last.

BRAND NOVELTY

Physical Drop

original towel handkerchief

Purchases of PhysicalDrop products worth 22,000 yen (tax included) or moreFor customers only

BRAND NOVELTY

heavenly garden

emblem logo acrylic keychain

If you purchase heavenly garden products worth 20,000 yen or more (tax included)For customers only

BRAND NOVELTY

Estrellas

Original tin badge

Purchase 1 or more Estrellas productsFor customers only

*Novelty content and distribution conditions vary depending on the brand.
*Each novelty item is limited in quantity, so it will end as soon as it runs out.
*Contents are subject to change without notice.
2026.10.17 SAT. ALL STORE STAFF DAY


To commemorate the reopening, October 17th (Saturday) onlyATELIER-PIERROT store managers from all over the country will gather at the Shinjuku store.

This is a special event where the entire brand celebrates the renewal of the Shinjuku store and welcomes customers with gratitude.

STAFF SELECTION National store manager recommended selection

Store managers nationwide “The item I most recommend right now” Select.

In addition to introducing recommended comments and coordination points via POP, the store manager himself will wear the recommended items on the day and show you their appeal.
On the day of the event, those who purchase products recommended by each store manager will receive 1 point from their member's card!
*This project is only available on October 17th (Sat).

SPECIAL PHOTO SPOT Renewal commemorative photo spot


We will prepare a photo spot limited to the event.

Please enjoy a memorable moment at the newly reborn Shinjuku store, such as taking commemorative photos of your visit and posting on SNS.

SNS CAMPAIGN SNS posting campaign

Period: 10/16 (Friday) - 11/30 (Monday)

For those who post photos taken at photo spots on SNS with the designated hashtag, Stamp card 1 pointWe will give you a present.

hashtag
#Clown Shinjuku store renewal

Let's enliven the Shinjuku store renewal together with your wonderful photos.

COORDINATE CONTEST Renewal commemorative coordination contest


This is an event where you can participate by posting your coordination using ATELIER-PIERROT clothes and items on SNS.

From among the works posted with the specified hashtag,

★ Grand Prix ★
★ staff award ★

We will select.
We have prepared wonderful prizes for the winners.

Please feel free to submit your own unique coordination.
We will also have a photo spot available from October 16th, so please be sure to take photos there as well!

Period: 10/16 (Fri) - 10/31 (Sat)

hashtag
#Clown coordination contest
#AtelierPierrotCoordContest


Winner announcement: Scheduled for Friday, November 13, 2026}
*Winners will be notified via DM from the Shinjuku store account on SNS.

*This is a separate project from the SNS posting campaign.
LIVE REPORT Instagram/X/TikTok Today's Report

On the day of the event, we plan to broadcast the details of the renewal day in real time on Instagram, X, and TikTok.

We will deliver the moment of opening, the inside of the store, the atmosphere of the event, etc.

Even if you live far away or have difficulty visiting the store, please enjoy the renewal through SNS.

Live Report Information regarding viewing and distribution

・The content and time of distribution may be changed or canceled without notice depending on the situation on the day.

・Due to the congestion in the store, there may be times when delivery may not be possible.

・Customers visiting the store may be visible in the broadcast. If you do not wish to be photographed, please contact the nearest staff member.

・The distributed photos and videos may be republished on ATELIER-PIERROT's official SNS, etc. at a later date.

・You may not be able to reply to comments that are being streamed.

ATELIER PIERROT SHINJUKU

Sales and events for renewal commemorative products will be held sequentially from October 16, 2026 (Friday).
Quantities of products and novelties are limited.
The content of each event is subject to change depending on the situation on the day.

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